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Trading Lead


Minneapolis, MN
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Job Description

Trading Lead(Job Number:MAR000152)

At Target, we’ve made significant investments in our proprietary digital marketing capabilities and internal team expertise. These initiatives provide transparency and accountability for enterprise wide automated media and enable Target to deliver timely and personalized marketing messages, for our own marketing and for our partners.
The Target Trading Team is an entrepreneurial team focused on automated media activation strategy, data-enabled decisions and improving marketing outcomes. This position leads the buying strategy, financials, technical foundation and process for Target’s Vendor Marketing campaigns. They are a decision maker and drive key business enhancements. This vital role partners closely with business leads and Target’s agencies to aggressively drive the Trading Teams roadmap forward. The ideal candidate will have a vast understanding of data driven automated media (DSPs/SSPs, Social PMDs, DMPs) and be able to drive innovation through data, technology and relationships.
As a Trading Team Lead, you’ll…
  • Manage day-to-day operation of the Target Trading Team focused on Vendor Marketing Campaigns
    • Lead automated media buying across programmatic and social media platforms
    • Serve as escalation point to enable nimble decisions
    • Forecast and manage inventory allocation and pricing (fixed and variable)  
  • Manage a strategic and operational approach to buying methodologies, enhancing our access to audiences and inventory while managing expense
    • Exceed margin goals via active expense management
    • Identify issues/opportunities and provide solutions
  • Lead communication with cross functional groups including media activation, sales, media strategy, partner agencies, ad product, and finance to evangelize automated media buying
  • Develop a deep understanding of Target and Vendor partner’s marketing goals
  • Collaborate with other Trading Team leaders on optimization testing, strategic learning plan and the implementation of best practices
  • Lead performance and optimization discussions with Target and Vendor marketing teams
  • Advance relationships with key external partners such as Facebook, Google, Pinterest, and Snapchat
  • Lead innovation and development of media buying technology, including:
    • Demand side platforms (DSPs)
    • Social Buying Platforms (Facebook, 4C, Pinterest, etc)
    • New Media Tech (Programmatic TV, etc)
  • B.S. and/or B.A. (4 years)
  • 7 years of experience in digital marketing focused on analytics or media execution
  • Of which, 4 years ‘hands-on-keyboard’ executional experience with paid social and/or programmatic media
  • Entrepreneurial mindset and outcome focused personality
  • Track record of thinking strategically and delivering results
  • Refined communication and presentation skills
  • Understanding of data acquisition and application
  • Operationally minded with a focus on delivering efficiencies


Primary Location: United States-Minnesota-Minneapolis
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