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Strategic Senior Product Marketing Manager


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Strategic Senior Product Marketing Manager

Strategic Senior Product Marketing Manager
New York

Job Reference: NYX-DPX-02384

Location: New York

Closing Date: 09/07/2018

Department: Digital Products

Senior Strategic Product Marketing Manager | Pharma Intelligence, Remote East Coast

Informa Business Intelligence has an exciting opportunity in our Pharma Intelligence division for an experienced Senior Strategic Product Marketing Manager who enjoys the fast-paced nature of technology-driven B2B marketing. We are looking for a forward-thinking strategic marketer who enjoys blending data-driven strategy with creativity and innovation to shape the future of an industry-leading brand. This position can be based in our New York office or remote (preferably is the US northeast region).  

Informa Business Intelligence, part of the wider Informa group, is a FTSE 100 global company providing market intelligence, news and analysis, bespoke consulting services, industry events, and specialist online training to millions of customers worldwide.


Position Summary

Reporting into the Director of Product Marketing, you will create and implement go-to-market strategies for our market-leading suite of B2B pharma intelligence solutions. 

Following the Pragmatic Marketing Framework, you will be responsible for a range of deliverables including market research, go-to-market plans, product positioning, new business and retention campaigns, pricing support, and sales enablement tools. You will lead, influence, and partner closely with product and content managers, sales colleagues, and client services to drive collaboration and ensure alignment across our cross-functional team. 

You will act as the voice of the customer, developing persona-based campaigns that address all stages in the customer decision journey. Working in close collaboration with the Marketing Communications team, you will be responsible for the successful execution of multichannel marketing programs that leverage marketing automation to drive leads through the sales funnel. These will include integrated promotions that drive brand awareness and highlight our industry-leading thought leadership, lead nurturing programs to educate and engage potential buyers, and the creation of innovative sales tools and collateral that clearly demonstrate how we help our customers and illustrate our competitive differentiation.  You will also be responsible for retention and upsell strategy, designing marketing programs that engage, educate, drive usage, and promote loyalty among our current customer base.

You will manage a small team of Product Marketing Managers, supporting your team in professional development, effectiveness, customer-focus, alignment with business strategy, and innovation.


The ideal candidate will:

  • Take a data-driven approach to strategic planning and tactical execution, encouraging evidence-based improvements to strategies and processes.
  • Champion innovation through a test-learn-change approach.
  • Lead by example, through creative problem solving and proactively proposing new approaches to better meet both customer and internal stakeholder needs.
  • Drive collaboration and communication across the organization by regularly sharing information, best practices, objectives, and expectations.


Experience and skills:

  • Experience managing and developing a high performance strategic marketing team
  • Experience in implementing marketing strategies that have provided insight and understanding of customers, competitors, value propositions, and pricing, utilizing all aspects of the promotional mix across all marketing media.
  • Experience in developing go-to-market strategies.
  • Knowledge on best practices around lead generation, key account marketing, product launches, market awareness.
  • Strategic understanding of marketing automation and lead scoring.
  • Experience conducting market research to gain a deep understanding of prospects, customers, and competitors.
  • Strong customer focus – able to identify different customer/market segments, various buyer types, and develop marketing programs that address their specific needs.
  • Experience of maintaining budgets and assessing costs and benefits.
  • Data-driven, with strong analytical skills, able to provide complex data analysis and draw conclusions based on the analysis which inform marketing strategies and tactics.
  • Results-driven – ensure that marketing campaigns fulfill strategic goals and drive the required business results, constantly seeking to improve business performance, with the energy and tenacity to address bottlenecks and barriers.
  • Highly organized, methodical, and process-driven with excellent attention to detail, demonstrating a drive to improve internal processes whenever possible.
  • Excellent communication, presentation, and public speaking skills.


To apply for this opportunity and develop your career within an industry-leading global brand, please send your CV and a cover letter and salary expectations to


About Informa:

Informa’s Business Intelligence (BI) division provides specialist data, intelligence and insight to our customers, helping them make better decisions, gain competitive advantage and enhance return on investment.

BI has a valuable portfolio of digital subscription products, providing business critical intelligence to global, regional and niche communities within five core industry sectors: Pharma & Healthcare; Finance; Telecoms, Media & Technology; Maritime & Law and Agribusiness & Commodities.

Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.



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