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Sr SEM Manager


Minneapolis, MN
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Job Details

Job Description

Sr SEM Manager(Job Number:DIG00001L)



About This Opportunity

Join Target’s Digital Media team, where your goal is to make the multi-channel shopping experience as simple, secure and enjoyable as a visit to your local Target store. You will develop strategies and data centric processes that drive sales and innovation while creating a fast, fun experience that inspires measurable guest loyalty.

Use your skills, experience and talents to be a part of a team that values groundbreaking innovation and visionary goals. As a Sr. Manager - Paid Search/SEM you'll take the lead as you…
  • Plan and manage Paid Search/SEM and Shopping campaigns to maximize traffic, sales and loyalty through strategy development, campaign execution, management and reporting
  • Conduct ongoing analysis/reporting to measure performance and drive strategy and discussions
  • Test and research new technologies, data and media channels
  • Collaborate with other program managers to support enterprise business objectives
  • Partner with major search vendors to drive innovative solutions through targeting, testing, segmentation and reporting
  • Partner across media, marketing and merchandising to ensure plan and execution alignment
  • 4-year Degree in Business, Marketing, Finance, Economics, Mathematics or related areas of study or equivalent work experience
  • 5 years’ experience in SEO/SEM is required
  • Strong analytical skills including campaign performance analysis and web analytics
  • Advanced computer skills, including proven experience in Excel (including, but not limited to, pivot tables)
  • Proven ability to communicate complex concepts to peers and stake holders
  • Ability to manage and consume large amounts of data via relationship database structures and synthesize into meaningful insights
  • Solid understanding of testing, segmentation and reporting processes
  • Comfortable with ambiguity and able to adapt project plans and tasks to changes
  • Up to date on Paid Search space, with knowledge of retail strategies/tactics
  • Passionate about the digital space, specifically SEO/SEM
  • Creative problem solving skills

Primary Location: United States-Minnesota-Minneapolis
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