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Sr Brand Manager - Product Design & Development


Minneapolis, MN
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Job Description

Sr Brand Manager - Product Design & Development(Job Number:PRO00021B)

Lead the global training of Target brands by focusing on:  Brand Insights, Brand Vision, Brand Positioning:
  • Coach and train Target Brands with Target HQ Team, Overseas teams, and Vendors/Suppliers globally
  • Test knowledge by focusing the key elements of each brand and tailoring the approach to ensure relevance and engagement
  • Lead the development of innovative ways to share relevant content and context using technology
  • Conduct a deep dive on brand training effectiveness and build measurement criteria that will ensure long term knowledge growth and brand cohesion.
  • Support Target’s efforts in PD D Accreditations Programs
  • Support the development of recommendations for enterprise brand management needed to deliver true brand stewardship.
  • Champion: knowledge, excitement, commitment, advocacy, and accountability for brand management across all levels and all roles within PD D (Design, Technical, Engineering, Raw Materials, and Project Management
Use your skills, experience and talents to be a part of groundbreaking thinking and visionary goals.  As a Sr. Brand Manager, PD D, you’ll take the lead as you…
Lead the strategic development of Target Brand Training and coaching on Brand Management across the Enterprise.
  • Lead the gap analysis and recommendations for Enterprise Global Brand Training
  • Develop training approaches and materials that align with enterprise brand management
  • Leverage the existing Brand Principles as a foundation of training. Build out additional tools to compliment
  • Responsible for partnering with TSS and Operations teams to sequence the most effective time to bring training and insights
  • Develop tools for PD D leaders to assess the effectiveness of their teams in bringing the brand values to life through product
    Support in the Creation and Development of new Target Brands and Portfolios
  • Help with primary research: Category, Marketplace, Consumer/guest, and Design/trend
  • Help create visuals and strategies that help to tell the story: Pyramid Portfolio, Brand Principles, and category un-packs
  • Support leaders on the best approach to bring their brand portfolios to life with each business
  • Support the alignment of the Brand/Portfolio with leadership
  • 4-year degree in brand management, marketing or product design
  • 8 years’ experience in branding, marketing,  product development field, CPG or equivalent branding experience
  • Strong Adobe Suite Graphic Document Creation (InDesign, Illustrator, Photoshop)
  • Able to balance strategy with tactical implementation
  • Strong collaboration skills and ability to develop strong cross-functional partnerships
  • Team leader/player with ability to interact with all levels of the organization
  • Ability to thrive in extremely complex and undefined situations
  • Proactive creative problem solver
  • Strong demonstrating courage skills
  • Outstanding communication and presentation skills
  • Ability to work at an extremely quick pace through the entire test, learn, course correct and iterate phases
  • Ability to create excitement, commitment, and advocacy for brands across all levels
  • Ability to see the connections and impact to other enterprise initiatives
  • Excellent knowledge of product development process
    Desired Requirements:
  • Strong branding experience
  • Robust understanding of how products are designed and produced
  • Home and Apparel PD D experience

Primary Location: United States-Minnesota-Minneapolis
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