29 days old

Social Media Specialist

Discovery Education,Inc.
Charlotte, NC 28209
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Social Media Specialist

Who We Are:

What makes Discovery Education a GREAT fit for you? We are the global leader in standards-aligned digital curriculum resources, engaging content, and professional learning for K-12 classrooms, and we partner with districts, states, and like-minded organizations to provide teachers with customized solutions that support the success of all learners. When you join the Discovery Education team, you become part of a fast-growing global organization that is empowering educators with the digital tools and professional learning they need to connect students to the real-world.

For candidates interested in taking their next career step in the educational technology space, Discovery Education offers the fast pace and excitement of working for a startup, the support of an established organization, and the opportunity to be on the front lines of innovation in an industry that is always growing and transforming. Team members enjoy a high-energy, purpose-driven work environment as well as tremendous opportunities to grow, learn and make a difference. We are an organization focused on diversity and inclusivity that provides opportunities to engage with people from variety of backgrounds. If you like working with a curious, collaborative, high-performing team, Discovery Education is the place for you.

Living Our Values:

Discovery Education is an company that lives and breathes its Values. By doing so, we position our organization to continue leading the education technology world.

Our Values:

INNOVATION: We drive a culture of innovation within our organization and with our partners to prepare leaders of tomorrow.

CONTINUOUS IMPROVEMENT: We commit to continuous improvement by anticipating and adapting to the changing needs of our partners and the educational landscape.

EMPOWERMENT: We empower all learners by providing highly engaging, relevant experiences our partners trust.

INTEGRITY: We hold ourselves to the highest-standards and conduct ourselves with integrity in all that we do.

COMMUNITY: We connect and support our global community of learners.

INCLUSIVITY: We strive to build a company with people from diverse backgrounds, so we can better enable all learners to reach their highest potential regardless of race, gender, socio-economic standing, sexual orientation, language, ability, location, or technology.

What Youll Do:

The Social Media Specialist supports marketing efforts for Discovery Education. The Specialist will write copy that is optimized for social media channels and maintains the brand voice of Discovery Education, as well as the unique voice of each program. The Specialist will also schedule and monitor organic posts across several social media platforms; design, monitor, and manage budgets for paid social media campaigns; and analyze and report on engagement with and performance of social posts.

You understand the value of social in having a conversation with the market and the importance of creating community. You see the possibility that social can engage people with Discovery Education, as a company and our products. You have a keen eye for leveraging social media to continuously increase visibility and facilitate conversation and loyalty.

  • Build and execute on strategic social media campaigns to drive usage, renewals, and engagement
  • Support execution of social media campaigns for Discovery Educations product and service
  • Write and schedule organic social media posts for each platform (to include Twitter, Facebook, Instagram, LinkedIn, and Pinterest, among others)
  • Maintain cohesive content calendar based on strategic spread of content across subject areas, brand milestones, and company objectives. Determine unique content for each social media platform based on channel goals and desired audience
  • Monitor social media channels for ongoing engagement opportunities, plus address any customer service questions received through inbound comments/messages; Identify trending opportunities and translate into shareable, engaging content
  • Strategize seasonal social owned tactics supporting larger brand initiatives
  • Collaborate with internal teams like creative, copy and educator community teams to ideate and concept
  • Assist with live content, Twitter chats and ad hoc requests
  • Support analytics measurement and tracking to identify performance trends and areas of optimization
  • Assist with the development and tracking of marketing benchmarks across campaigns
  • Work with paid media team to ensure effectiveness and budget/invoice tracking

Who You Are:

Passionate about Discovery Education's vision to transform teaching and learning. Excellent written and oral communication as well as strong interpersonal skills.

  • Professional Experience: Minimum 3+ years of experience in executing deadline-oriented social media campaigns and social media community management. Experience using social media management and listening software desired.
  • EdTech experience required
  • Education: Bachelors Degree required in marketing, communications, or related field
  • Knowledge & Skills:Demonstrated understanding of digital marketing tools, techniques, and social strategy; knowledge of client/campaign marketing strategy formulation and execution
    • Experience with web, social media management, and analytics reporting tools such as Google Analytics, and Sprout Social
    • Proficiency in presentation design (Keynote or PowerPoint), Microsoft Excel, etc.
    • Experience with graphic design software, HTML, or CSS a plus
  • Self-Motivation and Self- Starter: Strong work ethic driven by a sense of urgency, flawless organization skills, attention to detail, and ability to inspire others to act and fulfill Discovery Educations mission
  • Learning Orientation: Demonstrated aptitude for learning marketing technologies
  • Sense of Humor: Because we all need to laugh sometimes
  • Legal right to work in the United States

Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information

Posted: 2020-09-23 Expires: 2020-10-25

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Social Media Specialist

Discovery Education,Inc.
Charlotte, NC 28209

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