1+ months

Marketing Strategy Lead - Target/Roundel

Minneapolis, MN 55415
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Sr. Marketing Manager, Roundel

About Us

Target is an iconic brand, a Fortune 50 company and one of Americas leading retailers.

Fueling the continued success of one of the worlds most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves in connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love and our business. We are market experts who insist on a clear and cohesive understanding of our business objectives, guest segments and behaviors, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies, media and ad tech companies gives us a wide range of capabilities, from award-winning creative work to exciting and performance-based marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Roundel is Targets entry into the media business; an advertising sell-side business built on the principles of first party (people based) data, brand safe content environments and proof that our marketing programs drive business results for our clients. We operate with the ethos of trust and transparency and that media works best when it works in everyones best interest. At the very root of that, Roundel is here to drive business growth for our clients, and redefine value in the industry by solving core industry challenges vs. copy current industry methods of operation. We are here to drive a key growth initiative for Target and to lead the industry to a better way of operating within the media marketplace.

As a Roundel Sr. Marketing Manager, you are responsible for building recommendations on an in-market strategy that drives awareness, and most importantly, drives incremental revenue. You will develop and deliver Roundels marketing plans, while constantly evaluating where Roundel should be showing up in the industry with our key messages based on industry trends. In addition to sales enablement planning and field marketing, you will collaborate on our external communications plan, including speaking engagements and PR initiatives in partnership with Targets corporate communications team. This critical role will have accountability for ensuring we have the right message in the right place at the right time, and measuring its effectiveness. You will manage the annual marketing budget with Finance, including reconciling at key time points. You have the quality resources of a fortune 50 company while maintaining the nimbleness of a rapidly growing digital advertising business. You will report to the Director of Marketing.

  • Serve as a facilitator across the marketing organization to ensure creative, content and experiential facets are working in unison
  • Concept and author creative and project briefs
  • Utilize and maintain needed marketing automation tools
  • Ensure that all marketing activity falls in line with the brand strategy, vision and message
  • Serve as a marketing consultant to Sales, evaluating each key client situation individually
  • Develop marketing tests and analytics/measurement plans; Build KPIs/success metrics and manage results to inform recommendations and decision making
  • Identify process efficiencies and ensure deadlines are met, delivering on-time and in-full
  • Oversee the day-to-day relationships with key business partners (Vendors, Publishers, Account Management, Media Planning, Product Development, Finance, Insights and PR)

    Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.

    About you:

  • Four-year degree in Marketing, Business or related field
  • 7+ years of marketing experience with a minimum of 2 years in digital media or marketing technology
  • Robust experience driving strategy, planning, and execution for a brand
  • Experience developing complex brand awareness and client engagement strategies
  • Proactive, with ability to manage multiple complex projects concurrently; Be able to flourish in a fast-paced and dynamic environment
  • Experience in planning and coordinating industry speaking engagements, along with external communications and public relations
  • Clear demonstration of influencing key stakeholders in a complex organization & ability to work through ambiguity; managed executive level relationships and large cross functional teams
  • Deep experience quantifying the outcomes/effectiveness of marketing tactics and spend
  • Eagerness to understand the competitive landscape, create a meaningful position, and test and learn
  • Ability to think critically and develop creative solutions amidst ambiguity
  • Proven marketing campaign experience, and experience acting as a partner and consultant to sales teams
  • Effective time management skills and the ability to multitask
  • Attention to detail
  • Proven ability to manage budgets
  • Professional and proactive work ethic
  • Excellent interpersonal, written and oral communication skills. Strong copywriting skills
  • Experience with digital marketing forms such as social media marketing and content marketing
  • Experience with marketing technology platforms and CRM systems
  • Competency in Microsoft applications including Word, Excel, and Outlook

Americans with Disabilities Act (ADA)

Target will provide reasonable accommodations (such as a qualified sign language interpreter or other personal assistance) with the application process upon your request as required to comply with applicable laws. If you have a disability and require assistance in this application process, please visit your nearest Target store or Distribution Center or reach out to Guest Services at 1-800-440-0680 for additional information.

Posted: 2019-11-11 Expires: 2020-02-24

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Marketing Strategy Lead - Target/Roundel

Minneapolis, MN 55415

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