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Marketing Executive

Informa


Date:
06/28/2017
2017-06-282017-07-27
Job Code:
726-143
Informa
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Job Details

Informa Careers

4/3/2017

Marketing Executive

Tracking Code
726-143
Job Description

 

Informa’s Business Intelligence (BI) division provides specialist data, intelligence and insight to our customers, helping them make better decisions, gain competitive advantage and enhance return on investment.

 

BI has a valuable portfolio of digital subscription products, providing business critical intelligence to global, regional and niche communities within five core industry sectors: Pharma & Healthcare; Finance; Telecoms, Media & Technology; Maritime & Law and Agribusiness & Commodities


JOB PURPOSE

 

To ensure the Maritime marketing strategy is turned into effective, customer-facing marketing communication tactics that drives customer behaviour and consequently business results for the best possible cost and return.

 

Aligned to the business objectives and situational analysis, this role will:

 

· Manage and create customer contacts through our CRM system through e-mail marketing, event attendance, list building etc.

· Support the wider marketing strategy by translating and localizing content into simplified Chinese including managing local language web assets and social media platforms

· Collate and support event attendance with the wider sales teams to drive brand awareness and lead generation.

· Identify and execute effective channels to market for our collateral, including email, SEO, social media (Baidu, Wechat, Weibo etc), PR (through Chinese Media outlets) and     event attendance.

· Working with appropriate local associations and regulatory bodies to create demand

· Achieving agreed outputs, deadlines, budgets and reporting regularly on key performance indicators (KPI’s)

· Review, adapt and evolve performance to drive a higher return on investment.

 

This role will work as part of a Global marketing communications team who are responsible for ensuring the go-to-market strategy for each vertical achieves the business goals via the most effective routes to market.

Job Location
Singapore, , Singapore
Company Location
SG Singapore Somerset Road (21)
Position Type
Full-Time/Regular

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