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Marketing Automation Manager – Informa Maritime Intelligence

Informa


Date:
10/20/2017
2017-10-202017-11-18
Job Code:
757-143
Informa
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Job Details

Informa Careers

8/15/2017

Marketing Automation Manager – Informa Maritime Intelligence

Tracking Code
757-143
Job Description

 

Marketing Automation Manager – Informa Maritime Intelligence

 

Informa Business Intelligence currently has an exciting opportunity in our London office for a talented Marketing Automation Manager looking to join a world leader in Maritime Intelligence. We are an expanding global business, offering excellent opportunities for career-driven Marketing Managers looking to establish a fruitful career in a market leading and ever-growing company.

 

About Informa


There has never been a more exciting time to join Informa. Informa Business Intelligence, part of the wider Informa group, is a FTSE 100 global digital publishing company providing market intelligence, news and analysis, bespoke consulting services, industry events and specialist online training to millions of customers worldwide. The company is executing a multi-million pound growth acceleration plan and is looking for talented Marketing Automation Managers to help grow the business and achieve their personal goals.

 

The Role

 

 

Reporting into the Head of Marketing Communications, the successful Marketing Automation Manager will be responsible for managing direct marketing processes and operations, from creation to execution & reporting, across the Maritime vertical. This person will lead a team in marketing automation and measure the effectiveness of promotional programmes and campaigns across the marketing communications mix, globally. We are ideally looking for an experienced Marketing Manager or Senior Marketing Executive with a strong background in CRM, Direct Marketing and Marketing Automation experience.

 

The ideal candidate will possess the following:

 

  • Extensive experience of marketing campaign management & CRM, and utilizing all aspects of the promotional mix across all marketing media.
  • Experience using a Marketing Automation Platform, specifically Eloqua, is required.
  • Experience in a B2B marketing role will be a great advantage, especially winning and keeping large multi-national corporate clients with complex buying structures. (B2C will be considered)
  • Experience with database manipulation and list management.
  • Results-driven – ensure that marketing campaigns fulfil strategic goals and achieve required business goals.
  • Data-driven, with strong analytical skills. Able to measure ROI, capturing and applying learning on an ongoing basis.
  • Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible.
  • Leadership skills – able to instil vision through personal drive, building enthusiasm and commitment in order to implement well executed campaigns that meet strategic goals
  • Experience maintaining budgets, assessing costs and benefits.
  • Excellent influencing and negotiating skills – able to develop strategic working relationships across in order to achieve business objectives.

 

This is an excellent opportunity for an experienced Senior Marketing Executive or Marketing Manager who enjoys the fast-paced nature of marketing.  It’s a great role for someone to progress and build marketing automation processes for a leading brand in an organisation with fantastic career development opportunities.

  

Competitive salary and benefits.

 

Apply with CV. Closing date for applications: 12 September 2017

Job Location
London, London, City of, United Kingdom
Company Location
UK London Christchurch Court (23)
Position Type
Full-Time/Regular

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