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Marketing Automation Executive

Informa


Date:
01/22/2018
2018-01-222018-02-20
Job Code:
905-143
Informa
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Job Details

Informa Careers

10/19/2017

Marketing Automation Executive

Tracking Code
905-143
Job Description

Marketing Automation Executive – Informa Agribusiness Intelligence

 

Informa Business Intelligence currently has an exciting opportunity in our London office for a talented Marketing Executive looking to join a world leader in Agribusiness Intelligence.

 

Informa Business Intelligence, part of the wider Informa group, is a FTSE 100 global digital publishing company providing market intelligence, news and analysis, bespoke consulting services, industry events and specialist online training to millions of customers worldwide.

 

Reporting into the Marketing Automation Manager, the successful Marketing Automation Executive will ensure the business vertical’s email and CRM strategy is turned into an effective, customer-facing tactics that drives business results for the best possible cost and return.  

 

This role will:

  • Execute the CRM & Email channel strategy across the Agribusiness vertical within the marketing automation tool – Oracle Eloqua
  • Target customers effectively and creatively by using demographic, personal and behavioural data
  • Influence and convince customers through effective copy writing and best practice design and layout within all emails
  • Use analytics tools & processes to review, adapt, test and evolve email and database performance vs KPIs to drive a higher conversion rates

 

The ideal candidate will possess the following:

  • Experience of CRM & Email planning and execution at an agency or for a client
  • Prior knowledge of marketing automation software
  • Working knowledge of email campaign and landing page best practices
  • Experience of database management, utilizing all aspects of the promotional mix across marketing media
  • Strong email copywriting skills
  • Understanding of digital marketing and understand impact on the marketing funnel
  • Highly organized, methodical and process-driven, demonstrating a drive to improve internal processes whenever possible
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator and a desire to improve processes.
  • Results-driven – ensure that marketing campaigns fulfil strategic goals and drive the required business results

 

This is an excellent opportunity for a junior marketer who enjoys the fast-paced nature of Marketing and is ready for a real challenge in marketing automation for a leading brand in an FTSE 100 organisation with fantastic career development opportunities.

 

Rated as one of the top large companies to work for in the UK we are a FTSE 100 business and offer competitive salaries, fantastic career development opportunities, as well as a strong benefits package.  To apply for this opportunity, please submit your CV and a covering letter here:

Job Location
London, London, City of, United Kingdom
Company Location
UK London Christchurch Court (23)
Position Type
Full-Time/Regular

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