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Key Account Manager - Content Marketing Ad Sales and Sponsorship (Marketing Services)

Informa


Location:
New York, NY
Date:
06/28/2017
2017-06-282017-07-27
Job Code:
593-143
Informa
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Job Details

Informa Careers

5/24/2017

Key Account Manager - Content Marketing Ad Sales and Sponsorship (Marketing Services)

Tracking Code
593-143
Job Description

Key Account Manager - Content Marketing Ad Sales and Sponsorship (Marketing Services)

 

Informa Business Intelligence currently has an exciting opportunity in our New York office for an ambitious new business focused Key Account Manager looking to join a world leader in our Marketing Services Division. Informa is an expanding global business and this is an excellent opportunity for a career-driven Key Accounts Manager looking to establish a fruitful career selling advertising, content marketing and sponsorship in a market leading and ever-growing Business Insights portfolio.

 

 

POSITION SUMMARY

Key Account Manager will be responsible for managing and developing client relationships and driving new business opportunities for multiple products and services. Selling Pharma Intelligence's News advertising, content marketing and sponsorship, we are ideally seeking applicants that have a strong background in portfolio sales and new innovative marketing/advertising solution sales.

 

  • Build targeted Key Accounts and Specialist Agencies in the US Pharma and Medtech sector on products including Scrip, Pink Sheet Medtech Insights and In Vivo - delivering sponsorship and advertising revenue growth.
  • To delight these clients and prospects with market leading sales and service both in your interactions and where they exist as part of the current account team.
  • To convince our key accounts to invest in new and innovative ways of engaging our high-value subscription audiences.
  • To drive marketing/advertising new business both from existing and new key account prospects and media agencies
  • To work closely with the existing sales teams to complement and grow the business with new revenue streams.
  • To use state of the art Key Account management systems to map, plan and manage growth in this important group of clients.

 

PRIMARY DUTIES AND RESPONSIBILITIES

Sales – An accountability and skill set required by all sales positions in Informa and at all levels with varying degrees of competency.

  • Detailed preparation and research into the calls and customer
  • Managing personal call rates and face-to-face meetings
  • Planning of opening statements and matching suitability to customer and accounts and building a process for open-ended questions to understands a customer’s challenges
  • Assessing varying needs and matching solutions to right business and customer by ensuring benefits are understood
  • Creating bespoke advertising and marketing solutions proposals
  • Closing the sale
  • Be responsible for managing campaigns from start to finish and for growing those client relationships.
  • The Key Account Manager will assist the production team to ensure advertising campaigns go live on the site without a hitch, are successfully optimized, and perform to client standards.
  • Delivery of performance reports to clients and benchmarking those results against similar campaigns.

Market Awareness – Maintaining a knowledge of the industry in which you work and an awareness of factors that may affect your business

 

QUALIFICATIONS

  • Experience of developing new revenue streams through creative publishing digital solutions and events
  • Experience of selling managing large B2B advertising accounts and agencies
  • Experience of selling B2B advertising and sponsorship solutions to new accounts and new divisions within existing accounts
  • Experience of selling the benefits of marketing to a subscription audience
  • Effective experience in utilizing a recognized Key account management structure
  • evidence of effective use of Altify for Salesforce
  • Relevant sales training and experience
  • Positive Experience of change
  • Ability to work effectively in a matrix organization with multiple stakeholders
  • Possession of strong influencing skills
  • Proven experience in a similar role

 

 

To apply for this opportunity, please send your resume and a cover letter and salary expectations

 

About Informa:

Informa’s Business Intelligence (BI) division provides specialist data, intelligence and insight to our customers, helping them make better decisions, gain competitive advantage and enhance return on investment.

 

BI has a valuable portfolio of digital subscription products, providing business critical intelligence to global, regional and niche communities within five core industry sectors: Pharma & HealthcareFinanceTelecoms, Media & TechnologyMaritime & Law and Agribusiness & Commodities.

 

Informa is committed to equal employment opportunity for all employees and applicants for employment without regard to age, color, creed, disability status, gender, national origin, race, religion, sexual orientation or veteran status, or any other legally protected status.

 

 

 

 

 

 

 

 

Job Location
New York, New York, United States
Company Location
US New York 52 Vanderbilt AVE (42)
Position Type
Full-Time/Regular

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