1+ months

Director HCP Marketing, CNS

Parsippany, NJ 07054
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Company Info
Teva is a global pharmaceutical leader and the world's largest generic medicines producer, committed to improving health and increasing access to quality health solutions worldwide. Our employees are at the core of our success, with colleagues in over 80 countries delivering the world's largest medicine cabinet to 200 million people every day. We offer a uniquely diverse portfolio of products and solutions for patients and we've built a promising pipeline centered around our core therapeutic areas. We are continually developing patient-centric solutions and significantly growing both our generic and specialty medicines business through investment in research and development, marketing, business development and innovation. This is how we improve health and enable people to live better, healthier lives. Join us on our journey of growth!
Job Description

The purpose of the Director is to help lead launch into the Schizophrenia marketplace & position the product for long term commercial success.  A flawless tactical execution at launch will be a key driver for rapid trial & uptake & will be an area of focus.  The Director must partner with the sales team, lead & partner with cross functional team members & strategic partners.  This individual must also be a problem solver who can identify issues & opportunities within a given market, develop strategies & work with internal & external partners to create strategic & operational plans to enable the operational marketing team to implement tactics aligned with the strategies & objectives. The Director, HCP Strategy leads HCP messaging & campaign evolution over time & is responsible for mobilizing all cross functional partners to ensure consistency in execution. The Director also supports the management of long-term product strategy by leading strategic brand planning in conjunction with brand lead.

 

ESSENTIAL AREAS OF RESPONSIBILITY

All areas of responsibility listed below are essential to the satisfactory performance of this position by any incumbents with reasonable accommodation if necessary. Any non-essential functions are assumed to be included in other related duties or assignments.

  •  Drives HCP and patient strategy and direction of the brand
  • Identifies obstacles to brand growth; works collaboratively with market access, medical affairs & other brand teams to resolve
  • Identifies & pursues opportunities to drive brand growth developing business cases to support additional budget & resources
  • Runs strategic brand planning, LRP & AOP process in collaboration with brand lead
  • Works collaboratively with HCP operational marketing team to ensure flawless execution
  • Partners with the sales force & sales leadership to develop & execute promotional efforts
  • Works closely with external experts on product differentiation & market insights
  • Manages marketing programs including convention activities & interactions with patient advocacy groups
  • Attends external customer meetings: advisory, medical, etc. representing the brand with key external customers
  • Manages key vendors, including Public relations, Medical education & advertising agencies
  • Manages overall and specific budgets (individual projects) to achieve defined targets
Qualifications

Specific type of experience required 

  • Minimum of 10 years Pharmaceutical Experience
  • Minimum of 7 years US Marketing Experience
  • Minimum of 2 years CNS and/or Injectable Experience
  • Launch experience
  • Bachelors degree required; masters degree preferred.

Specific type of experience preferred 

  • Pharmaceutical sales and marketing experience, or equivalent brand advertising experience
  • Demonstrated acumen in targeted or related therapeutic area (Psychiatry experience preferred)
  • Experience managing people and projects without direct reporting authority
  • Psychiatry and Schizophrenia are pluses.  
Function
Marketing
Sub Function
Brand Marketing
Reports To

Sr Dir Pipeline, Specialty Marketing

Tevas Equal Employment Opportunity Commitment
Teva Pharmaceuticals is committed to equal opportunity in employment. It is Teva's global policy that equal employment opportunity be provided without regard to age, race, creed, color, religion, sex, disability, pregnancy, medical condition, sexual orientation, gender identity or expression, ancestry, veteran status, national or ethnic origin or any other legally recognized status entitled to protection under applicable laws.

Posted: 2019-06-28 Expires: 2019-11-14

Join us at the forefront of pharmaceutical research and production. With state-of-the-art facilities, highly skilled colleagues, and a high-powered organizational culture, Teva offers you countless possibilities to make a real difference in people's lives and add value to your career.

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Director HCP Marketing, CNS

Teva Pharmaceuticals
Parsippany, NJ 07054

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