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Design Lead, Guest Relationship Strategy


Minneapolis, MN
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Job Description

Design Lead, Guest Relationship Strategy(Job Number:MAR00014N)

Design Lead, Guest Relationship Strategy

Similar Industry Titles and Key Words: loyalty program, strategy, retail, customer experience, digital
About This Opportunity
Help shape one of the world's strongest brands. Be a part of a team working to deliver the most relevant programs and experiences we can to deepen relationships with our guests. Ultimately, this will enable Target to better deliver on our Purpose: To help all families discover the joy of everyday life. You will partner with internal and external teams to deliver guest-segment specific strategies and tactics that make Target our guests’ preferred retailer.
Use your skills, experience and talents to bring groundbreaking thinking and visionary goals to life. As a GRS Design Lead for the Loyalty team, you'll take the lead as you…
  • Lead the design of a end-to-end program engagement experience across all guest-facing touchpoints.
  • Utilize strategic insights to identify opportunities for enhancement and iteration of the program engagement experience, including:
    • New ways to acquire program enrollees across digital and physical experiences
    • Modifications and proposals for A/B testing within the program interface across native apps and web for important guest moments
    • Integration of new program functions and features that deepen our relationship with guests.
  • Maintain partnerships with digital product, UX and UI designers across partner teams to ensure a connected, cohesive execution of the program vision.
  • Identify immediate and/or upcoming user needs then work with the team to develop a product plan that addresses those experiences to create a cohesive brand experience across products and channels.
  • Monitor and analyze data to deliver insights & recommendations, telling a story rooted in metrics.
  • Work closely with Sr. Marketing Product Integration Manager to drive initiatives from conceptualization to implementation.
  • Stay up to date with competitive landscape, loyalty and retail trends to drive evolution of our guest relationship platform.
  • Four year college degree or equivalent experience
  • 4 years experience in guest experience design/design thinking
  • Excellent communication skills, in both large and small group presentations.  Ability to make complex ideas simple to understand.
  • Excellent analytical, critical thinking, & problem solving skills Strong attention to detail and strong analytical skills
  • Experience working across digital channels
  • Strength in translating big ideas into producible concepts, and aligning others to execute
  • Experience utilizing data to drive design consideration

Primary Location: United States-Minnesota-Minneapolis
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