29 days old

Consultant-Global Brand Mgr-Topical Prod

Lilly
Greenfield, IN 46140
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45469
Consultant-Global Brand Mgr-Topical Prod
Greenfield
Indiana
United States
North America
Elanco is a global research-based company that develops and delivers product and services to enhance animal health and production. We value innovation, both in scientific research and daily operations, and strive to cultivate a collaborative work environment for more than 7,000 employees worldwide. Founded in 1954, Elanco is a division of Lilly. Our worldwide headquarters and research facilities are in Greenfield, Indiana.
Description:
To help achieve our ambitious goals, we wish to recruit a top class, highly motivated, results-driven Global Brand Manager. Office-based, reporting to the Head of Marketing ACE (Animal Care Expansion: pet specialty, online and food drug mass channels) and focused on Elanco’s non-prescription Topical Products. The successful applicant will be responsible the strategic direction of their brand globally and delivering the marketing activity and budgetary control for those products. The appointed candidate will be expected to build intimate and productive relationships with internal and external customers.

PRINCIPAL RESPONSIBILITIES

  • Build Global brand strategy for our topical non-prescription brands
  • Build and support the creation of innovative and effective campaigns to grow sales & market share
  • Lead management of all marketing elements for key segments within the ACE topical portfolio
  • Work closely with commercial teams to implement commercial initiatives to drive profitability
  • Design and execute the brand plans in the US market, collaborating closely with US Key Account Manager to address needs of individual retailers, and with US brand team to identify brand synergies
  • Liaise with all other affiliates for successful implementation in Global markets
  • Expenditure, Production & Sales Forecasting:
Partner with Business Unit, Technical Operations, Regulatory, Product Supply and Customer Service to ensure sufficient stocks available to meet Sales Targets, at the same time meeting Inventory objectives.
  • Manage expenditure budgets for marketing. It is the responsibility of the Marketing Manager to manage this budget, to ensure appropriate allocation of resources within the agreed budget and ultimate budget holders.
  • Manage external agency relationships and ensure work is delivered on time and within budget.
  • Work closely with rest of ACE marketing and Companion Animal Brand marketing teams to drive synergies across brand & leverage learnings.
  • Lead product portfolio development as it related to “Topical’ parasiticide control solutions
  • To champion ACE and it’s portfolio within the broader organization.
45469BR
  • Bachelor Degree
  • 5 years marketing experience
  • Qualified candidates must be legally authorized to be employed in the United States. Lilly does not anticipate providing sponsorship for employment visa status (e.g., H-1B or TN status) for this employment position
  • Demonstrated success in managing a brand
  • Commercial understanding including P&L development.
  • Excellent brand, category and competitor knowledge and awareness of market environment.
  • Good understanding of the different sales channels and its key success factors.
  • Strong commercial focus
  • Relevant market experience essential, Human OTC marketing experience preferred
  • Cross-functional project leadership
  • Highly creative and takes the initiative
  • Excellent communication and influencing skills
  • Can do attitude, with ability to influence and work in a collaborative way.
  • Proven implementation ability.
  • Analytical use of data.
  • Proactive and results driven – brings new ideas to the table & not afraid to try something new.
  • Good interpersonal skills, able to influence management and other senior stakeholders.
  • Lilly is an EEO/Affirmative Action Employer and does not discriminate on the basis of age, race, color, religion, gender, sexual orientation, gender identity, gender expression, national origin, protected veteran status, disability or any other legally protected status.
Posted: 2018-11-19 Expires: 2019-01-18

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Consultant-Global Brand Mgr-Topical Prod

Lilly
Greenfield, IN 46140
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